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Keds was introduced by American Charles Goodyear in 1916. Charles Goodyear is the inventor of vulcanization technique and he used this technique in the production of shoes. This way Keds has become the world’s “first rubber sole” sports shoe. Goodyear continued his innovative studies and produced the canvas top sneakers leading Keds be known as “the brand of firsts”. In 2016, Keds will celebrate its 100th Anniversary. And as of 2015 Eren Perakende shall carry out the operations of the brand in Russia.