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This whole journey started in 1993, when famous tennis champion Rene Lacoste asked one of his friends to knit on one of his t-shirts a logo and this event imbedded in history as the start of wearing polo t-shirts in tennis sports, instead of shirts.

World-wide known French brand Lacoste that meets with its customers at more than 114 countries in the world is being represented in Turkey by Eren Perakende since 1991.

As of 2005, Eren Perakende has become the Lacoste brand representative in Russia and CIS countries.

Lacoste runs 141 stores in total with 1 online store and 45 stores in Turkey.‎