Eren Retail continues to make investments and steadfast progress in the industry with more than 30 years of experience, nearly 600 stores, and more than a thousand sales points in 25 countries.

Established in 1988, Eren Perakende began the authorised manufacturing and distribution of Lacoste products in 1990 through a partnership with Devanlay SA, a French textile company. Eren Perakende subsequently became distributor for renowned brands such as Burberry, Gant, Nautica, and Converse, persistently introducing international brands to the Turkish market, thereby augmenting the sector's assortment of brands. 

In 2008, Eren Perakendeintroduced Occasion stores to offer consumers the opportunity to purchase end-of-series products from renowned global brands. Following the success of this venture, Eren Perakende expanded its market by launching SuperStep stores, which feature a diverse range of shoe brands. Recognising the growing importance of online sales, Eren Perakende also established the superstep.com.tr online store.