René Lacoste, a well-known tennis champion, embroidered his nickname "crocodile" as a logo on his t-shirt in 1933, giving rise to the Lacoste brand.
Designer Robert George's drawings of the famous crocodile took shape in 1927. René Lacoste, who enjoyed personalizing his products, embroidered Robert George's crocodile on his blazer. Several years later, an identical crocodile was embroidered on a polo. Thus, Lacoste was the first brand in history to feature a visible logo on clothing.
Long-sleeved shirts and trousers were the norm for tennis before the arrival of Lacoste. René Lacoste is credited with defining the requirements for clothing by placing an emphasis on comfort. He created the first comfortable polo shirt by shortening the sleeves of a conventional tennis shirt. First time ever, the designs were embroidered with a crocodile, distinguishing the polos.
Almost immediately, René Lacoste began outfitting his family and friends in polo shirts for international competitions. Far ahead of his time, he designed a contemporary collection that was lightweight, adaptable, and highly fashionable. Thus, he is credited with establishing the Lacoste brand.
The Crocodile, the impetus for our gathering, facilitates unanticipated encounters at the crossroads of cultures, generations, and fashion. A world in which diversity is expressed... No matter where we are, the crocodile unites us.
Eren Perakende has been the official representative of the well-known French brand Lacoste in Turkey since the year 1990. Lacoste products are sold to customers in 120 countries around the world. Eren Perakende has also held Lacoste brand representation rights in Russia, Ukraine, Poland, Czechia, Hungary, Slovakia, Baltic, and CIS countries since 2005. Lacoste operates more than 140 stores, of which 44 are in Turkey, in addition to online shopping sites.
