The Turkish operations of Intersport, a sports retail chain that includes some of the world's most prestigious brands, have joined Eren Perakende ve Tekstil A.Ş. Following the agreement, Eren Perakende plans to quickly expand the brand in terms of both its offline and online retailing presence. Eren Perakende's main objective is to increase the number of stores from 12 to 100 in just five years. Eren Perakende will oversee new store investments to ensure Intersport's domestic penetration in Turkey.
Employment for 2,500 people will be created
Eren Perakende will deliver the latest collections from global sports brands, such as Nike, Adidas, Puma, and North Face to customers through the most powerful collections supported by its strong experience in retailing. With its new stores and supply network, the company, which will ship to 81 provinces, will create jobs for 2,500 people. Eren Perakande projects that Intersport is on course to generate total revenue of $250 million over the course of the next five years.
Support for young athletes
Eren Perakende is committed to initiatives aimed at promoting sports and athletes, as well as retailing sportswear and sporting goods, under the Intersport brand. The company has announced its plans to provide support for promising young athletes who have achieved success in their respective sports. The support will come in the form of sponsorships and other initiatives. Eren Perakende is committed to promoting awareness of sports and healthy living in society.
23 August 2024
