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Nautica, known as the marine-origin American brand, was established in United States in 1983. Today the brand meets with its consumers in more than 75 countries. Nautica collections are inspired by sailor themes and the brand offers extensive product ranges from clothes of special technology to comfortable and stylish products for casual daily lives of consumers.

Eren Holding started the Nautica operation in 2013 in Turkey, Russia, Ukraine and CIS countries, opening 22 stores, 16 of which are located in Turkey.