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With its 28 years of experience,nearly 300 stores and over 1000 sales points in 20 countries, Eren Perakende, continues its investments and firm progress in the sector.

Eren Group, which wants to continue its success in the retail field in different sectors, established Devanlay – Eren Tekstil Sanayi ve Ticaret A.Ş. in 1990 in partnership with the world famous French Devanlay Group. While the company was producing licensed production of Lacoste products, Er-De Pazarlama A.Ş., incorporated in the same year, started to distribute these products. This cooperation, which laid the foundations of Eren Perakende, is also considered as the beginning of a new era in the sector.

Adding the world fashion giant Burberry to its brands in 2005, Eren continued to be together with world brands by taking Gant's distributorship rights in 2012. Also in 2012, with an important decision, Eren Perakende implemented the SuperStep concept, a multi-brand shoe chain, offering consumers the convenience of reaching many world brands under the same roof. Adding the American clothing brand Nautica to its brand mix in 2013, Eren Perakende acquired the world-famous sportswear brand Converse in 2015. In addition, the Occasion stores with outlet concept, which contain end-of-line products of many different brands, especially the brands within Eren Perakende, are also within the Company.


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