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GANT is an expression of life style that synthesizes American sports wear heritage with modern, top quality, daily style of Europe. Bernard Gant moved from Ukraine to New York City in 1914 and in 1949, he designed first GANT shirt and the brand is recognized in America as the first men designer brand.

In 1980 three Swedish entrepreneurs Lennart Björk, Klas Kall and Staffan Wittmark acquired GANT license for territories outside America and after then European touch on the brand started to show itself.

In September 2012, GANT was included in the portfolio of Eren Perakende brands and now it has 22 stores, including one online store.