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This whole journey started in 1993, when famous tennis champion Rene Lacoste asked one of his friends to knit on one of his t-shirts a logo and this event imbedded in history as the start of wearing polo t-shirts in tennis sports, instead of shirts.

As of 2005, Eren Perakende has become the Lacoste brand representative in Russia, Ukraine, Poland, Czech, Hungary, Slovakia and CIS countries.


Lacoste runs 140 stores in total with 1 online store and 43 stores in Turkey.‎